Along with Joe Veleno, prospect of the Detroit Red Wings, I created and manage a non-profit social media challenge to raise awareness and donations for mental health during COVID-19. Athletes and influencers take part in the challenge by creating a free to enter sweepstakes through our Instagram page, @cellyforwardchallenge.Through extensive strategic marketing and planning prior to launching the challenge, by the day of the launch we had 7 NHL players participating and amassed thousands of views on our page. After one week we had over 12 NHL players involved along with multiple tremendous social media influencers and artists. More information can be found on our website, cellyforwardchallenge.com.
I am responsible for all the designs, content, and website management. Along with the CellyForward Team, I manage the social media content.